The Four-Point Approach
Main Street Chestertown follows the national model for community revitalization created by the National Trust for Historic Preservation. It calls for “Transformation Strategies” organized around four key areas, each supported by a working group: Organization, Economic Vitality, Design, and Promotion.
Organization involves creating a strong foundation for a sustainable revitalization effort. That means recruiting and supporting leaders for Main Street’s board and committees, cultivating partnerships, engaging the larger community, and
providing resources – primarily funding and volunteers – for the work of the Main Street program.
Economic Vitality focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators. Smart growth principles and reinvestment in existing properties is key to Chestertown’s success.
Design enhances the physical and visual assets that set the commercial district apart. In addition to celebrating and protecting downtown’s historic character, Main Street programs help create a lively and attractive streetscape that fosters walkability and makes everyone feel welcome.
Promotion initiatives communicate Chestertown’s strengths and charms through marketing, special events and storytelling. They support the shop-local-first experience and showcase why the community’s historical, educational, artistic, and environmental assets combine to offer Eastern Shore life at its best.
But wait, there’s more …. Clean, Safe & Green. Since 2008, Main Street Maryland programs have also incorporated a Fifth Point: “Clean, Safe, and Green,” which focuses on “enhancing the perception of a neighborhood through the principles of Smart Growth and sustainability.” Main Street Historic Chestertown relies on — and where appropriate, partners with — the Town’s Environmental Committee for this aspect of downtown vitality. Learn more about the work of the Environmental Committee here.
Following the national Main Street organization’s Four-Point Approach to downtown revitalization, Chestertown’s program is structured around workgroups that collaborate to achieve strategic goals.
Lani Seikaly, chair
Megan Bramble Owings
Bryan Matthews, chair
Promotion & Events
Carolyn Brown, co-chair, promotion
Liddy Campbell Vandemark, co-chair, events
Our Board of Directors
Paul Heckles, President
Bryan Matthews, V.P. and Chair, Economic Development
Renee Bench, Secretary
Jeff Weber, Treasurer
Lani Seikaly (Chair, Organization)
Liddy Campbell (Co-chair, Promotion & Events)
Carolyn Spencer Brown (co-Chair Promotion & Events)